XXXII

The image displayed replicates a pH Scale that measures how acidic or basic a substance is. As a pH scale, it is a rectangle divided into fourteen sections, each of them with a different colour. On the left hand side, the colour red represents when the sample is highly gendered. At the opposite side, on the right hand side, colour purple indicates when something is non-gendered. In the middle of the scale, the colour green represents gender neutrality. One must be aware that there is nothing that is gender neutral or non-gendered per se; thus how gendered the sample is depends on its sociocultural construction and the interpretations given to it in a particular context. Below the scale, representing a universal indicator, there is a red square pointing out that the samples used in the experiment –i.e. the Althusser’s Ideological State Apparatuses- are highly gendered.

XXXII

pH Gender Scale

Contributed by Alejandra Benítez Silva, 2018

Keywords: Digital file, Self made art piece, Gender, Althusser

The pH Gender Scale measures how gendered a social structure, an ideology or a cultural production is. The more it tends to the acid, the more gendered the sample is. In this case, the samples are the Ideological State Apparatuses suggested by Althusser in his essay “Ideology and Ideological State Apparatuses (Notes towards an Investigation)” published in 1970. Through this piece, it is communicated that social structures and cultural systems are highly gendered. This contravenes the patriarchal myth that proclaims that socio cultural constructions are gender neutral, obscuring and under covering the sexist structures that supports them.