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A3 poster on heavy paper. Red-and-blue writing on yellow background. Front page: writing stylized to look like paint brushed on a wall. The poster reads “Our future starts now!” in block caps, red font. The sentence is complemented with light-blue campaign logos for each of the objectives of EWL’s campaign. Underneath the slogan, the EWL twenty-fifth anniversary logo, web address, and campaign hashtag (#ourfuture) are displayed in smaller light-blue font. On the left, the poster reads “Women’s rights are human rights” in small font, vertically disposed, block caps.

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“Our Future Starts Now” by European Women’s Lobby

Poster by Take Shape Studio

Contributed by Tommaso Trillò, 2017

Keywords: Poster, Women’s rights, Europe

The poster was issued by the European Women’s Lobby (EWL) for the purpose of dissemination after approving a list of strategic priorities for the time span 2016–20. On one side is the slogan ‘Our Future Starts Now’ while on the other sides it has a list of five key priorities: (1) ensure institutional mechanisms for women’s human rights, (2) end violence against women, (3) promote a feminist economic model based on equality, well­being, care, and social justice, (4) challenge and change the culture of sexism and stereotypes, and (5) position women at the heart of decision-making.

The European Women’s Lobby is one of the most powerful pro-equality lobby organizations at the European level. They have been advocating for women’s rights and gender equality with a focus on Europe since 1987. I was given this poster together with other promotional material when I visited the EWL headquarters for a research interview in March 2017.

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